The Design Council's Double Diamond Model

                                                                                The Design Council's Double Diamond Model


As a UX Designer, my job is to design and re-design interfaces that address user needs which will enhance their experiences. My work adopts the lean, iterative Double Diamond methodology comprising of both divergent and convergent thinking phases:

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I start every design sprint with an open mind, utilising techniques that will allow me to gain an insight into undefined problems. Here, I build up on the interviewing skills I developed whilst working within Executive Search to identify user pain points, frustrations, goals, preferences and behaviours which helps me to develop empathy towards users. This is also an opportunity to validate a specific brief and discover any further insights. I also delve into the landscape of the appropriate market to compare existing systems and processes.

Toolkit: Project Planning, User Surveys, User Interviews, Contextual Inquiry, UX Audit, Usability Testing, Existing User Journeys & Flows, Business Analysis, Competitive Analysis, Market Research, Technical Research. 


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Once I have collated all the user research, I then begin to synthesise this down to identify trends and patterns which will define the problems. Empathy towards the users of a product or system is developed even further through these techniques and personas are created to establish the target users.

Toolkit: Card Sorting, Site Mapping, Concept Mapping, Affinity Mapping, Empathy Mapping, Experience Mapping, Task Analysis, Storyboarding, Persona-Creation, Feature Prioritisation.


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I commence this phase by defining some design principles which will help direct the solutions created. I can create ideas independently or work collaboratively with other team members and clients to sketch and ideate on possible solutions, critiquing designs throughout the process and democratically deciding which ideas should be taken forward. Once this is done I start adopting an efficient and cost-effective prototyping and user testing process.

Toolkit: Design Studio, Sketching, Critiquing, Information Architecture, Rapid Prototyping, Paper Prototyping, Wireframing, Low-Fidelity Prototyping, Usability Testing.


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At this point, I begin to bring the solutions created up to a higher level of fidelity with the users being the catalyst for any iterations made. Maintaining a user-centred approach to design is still my modus operandi and any design decisions made are based on user research and feedback. Upon the design sprints concluding, I deliver presentations to clients about the work completed and send design specification documents to them thereafter. 

Toolkit: Mid-Fidelity Prototyping, Visual Design, Style Guides, High-Fidelity Prototyping, Usability Testing, Client Presentations, Design Specifications. 



I use the following software to create seamless, user-friendly experiences:

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